This conceptual project is part of the Brand Football Club project (BRND.FC), which aims to empower football clubs by adopting a professional branding approach.
My goal with the Buffalo Strikers FC branding concept was to show how a new football (soccer) club can start its journey with a strong presence and market value by positioning its brand using strategy and design. This brand identity, created for a conceptual soccer team from Buffalo, NY, that is ready to join the USL championship, seeks to appeal to a younger audience and contemporary brands with a desire to invest in one of the world's most growing football markets.
The logo design introduces a comprehensive suite of marks featuring a stylish crest. A vibrant and colourful palette was created to not only distinguish but also enhance the brand presence in a digital world with dynamism and flexibility. A bespoke typeface was crafted, bringing a fresh look to uniform numbers and unifying the visual identity. The taglines were crafted to reflect the brand's personality, aiming to inspire engagement from fans and the community alike.
This modern identity is designed to position the Buffalo Strikers FC for the future, creating possibilities to attract investment, secure top-tier talent, and foster community ties. A project like this demonstrates how brand strategy and design can help football clubs build a strong foundation outside the field. Especially in emerging markets like the USA, where a new era of growth has begun, and the world of football is closely watching.
